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Development of marketing strategy


During the market relations, not only the independence but also the economic and legal responsibility of the enterprises has increased. This has also influenced the role of competition as the main mechanism in the trade arena, surviving the strongest. And to stay in the game it is necessary to use strategic thinking and implement a brilliant plan in life.

Strategic planning is necessary for the mobile response of a developing firm to changing market trends.

The company, for success, should find the unique style of work considering the specificity of resources, possibilities and in the end primary goals of the company.

Marketing strategy is a complex of huge work for the satisfaction of the requirements of consumers and an increase in volumes of sales or given services. The strategy should optimize the use of company resources for the most effective work.

Step-by-step development of marketing strategy:

1) Market analysis – it is necessary to evaluate quarterly sales volumes and establish the factors of their dependence (seasonal demand, raw material processing). Carry out thorough monitoring of prices and supplier market.

2) Consumer interest analysis – choice of its audience.

For successful existence of TM in the market, you need to focus on the empty cells of the market, as well as the needs of the population, which are not fully satisfied to be a pioneer is difficult, but you need to understand that the difficult road go, only a few and as such, you will not find competition.

3) Analyze competing enterprises and evaluate your company’s competitiveness.

The analysis of your own company will allow you to determine not only what you are strong in front of competitors, but also what your weakness is in front of them.

4) Forming clear goals will help you to design the right model of behavior.

It is necessary to know the purpose of the company, what it wants to achieve: to increase sales, to work for the consumer authority.

5) Creating the image of the company in the market (advertising, btl services).

6) Evaluation of marketing strategy from the financial benefit side.

Proper development of the marketing strategy will allow the company:

  • Increase sales volume.
  • Increase competitiveness.
  • To make yourself known in a new way in the market.
  • To improve the quality of customer service.
  • Take your niche in the market.
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