Bright, original, and most importantly, effective advertising is the key to successful business. And in this field it is impossible to overdo it and the motto “the more the better” is appropriate. One of the effective methods of attracting the target audience is using promoters in life-size puppets, the effectiveness of which is noted by many customers. An outgoing and sociable person dressed in a life-size puppet attracts attention and causes positive emotions, thereby disposing to the...

What is the difference between an event and a simple office party or any other marketing trick? This question is asked quite often, and many people find it difficult to answer. Event-Management has a couple of significant differences that allow you to distinguish it from other activities. The brand should be the main thing in the event – it should be ubiquitous and all-absorbing (logos, probes, flyers, souvenirs, the theme of the evening). The event should have a memorable slogan and be...

BTL event – is an advertising campaign, which is presented directly where the consumer decides to purchase the advertised goods or services. Such promotions are held in the points of sale and promotion – ideally simulated situation: the potential consumer can see for himself the advantage of the offered goods or services (try in action, taste, go through the promotional procedure, etc.). The main plus of BTL promotions is to influence the minds of consumers now of the decision to...

To increase sales, various types of direct or alternative advertising, distribution of samples and business gifts, the attraction of promoters are practiced. Leafleting technology is uniting all advertising tools and absorbing the most effective. Price profitability and efficiency of leafleting distinguishing from other methods of brand promotion, goods and services. All kinds of forms and configurations are effective in our country. Leafleting in Kyiv is a marketing move associated with...

Ads sticking is an actual way of advertising goods or services. Previously, it was believed that the main attribute of such advertising is a small piece of paper on which to place, usually, the phone number or address of the location of the store or salon. In this form, potential consumers have been watching advertisements on poles or bulletin boards for decades and no longer reacting to them properly. Advertisers went on any tricks to attract the attention of passers-by used motley colors,...

Often, serious castings of well-known companies can only be made after a portfolio has been selected. What kind of mistakes made by photos prevent you from becoming the face of a famous brand? Let’s consider how to turn the imperfection of appearance into a highlight of the model: ✖ Nose shape. Avoid hard angles, so that you do not avoid magazines. ✔ The right light to help you. Photo at the window and the correct make-up (light stripe along the nose), photo in half a turn and snap...

Let’s consider and emphasize the importance of the position of Hostess, because often this position is underestimated by restaurateurs, and most establishments have not yet got such an employee. And for nothing, because it is not just the person who occupies this position is also called “Mistress of the hall” in rare cases, “Master of the hall”. Sometimes the absence of such a position can be justified by the small flesh or specifics of the institution. But more...

Today, no prestigious institution or event can do without a hospitable hostess. More and more often, this profession is in demand, and the requirements for employees who apply for this position are increasing. At first glance, the duties of hostesses may seem simple, which is a common misconception. Of course, to master the basics of the profession will take only a few days, but to become a popular professional – you need to have several distinctive qualities. The...

Flash mobs are very popular mass promotions that perfectly attracts attention to the advertised goods or services. Advertising flash mob is not expensive financially, but very effective action. Well, the fact that such advertising and advertising is not called because it would sooner look like hooliganism, often scandalous nature, but with the task copes perfectly. Recently, in the French museum “Orsay” present among the visitors three beautiful girls model appearance first...

What does a modern consumer need and what trends are now popular? In this article, we will try to find the answer to these popular questions that all marketers ask. 1. Involve the buyer in the process. In the modern world, a potential consumer is an integral part of an advertising campaign and success depends on him in many ways. The leading position is occupied by the so-called game marketing, which involves the consumer in the process of endless purchases by attracting multi-profitable...