How to choose the right hostess for the event?
This question today is of interest to many businessmen of Kyiv, who want to organize and competently conduct an advertising campaign in their company. The only correct solution to this issue is to apply to a specialized advertising agency that can provide such a service at a high professional level. The very concept of choosing a hostess should imply the possibility of choosing a service among several actual offers, where the final choice always remains with the client.
Why is the choice of hostesses so important?
The success of the campaign will depend on the choice made, it will be associated with a long-time product or service offered during the presentation to a wide audience. That is, from the successful work of the involved person will be determined by the efficiency of the entire event, which is expected to be new sales, market expansion, product sales, attracting additional customers and increasing profits.
Will the money invested in the promotion be returned and will it bring profit to its organizers? It depends on the quality of advertising, whether the selected product will be in demand, whether it will enjoy consumer demand, have the right to exist.
How does the hostess agency Vladpromo conduct?
Make the right choice is always possible with the help of casting, which will involve several major steps:
- Initially, candidates are selected visually corresponding to the concept of the advertised product, as well corresponding to the overall strategy of the planned event;
- After the selection, individual work with potential candidates begins, where visual contact, personal qualities and opportunities are studied. Hostesses are encouraged to have a portfolio of such projects, and there is also a list of candidates with whom the advertising agency cooperates on a regular basis. Casting involves a conversation with a girl, where she should briefly talk about working in such projects and try to present the advertised product.
Studying the portfolio, the candidate’s story and the external data of the hostesses, a decision is made about her participation in the planned action.
What are the main requirements for hostesses in Kyiv?
Each selected candidate should have a clear idea of the product, product or service that will be advertised. Also, the hostess should be able to correctly formulate and express their thoughts, correctly present to customers advertised goods, putting it in the best light. The very appearance should attract the attention of the client, to interest him in choosing favor of the future purchase.
According to the proposed photos of potential participants, it is almost impossible to determine their ability to communicate with the audience, the factor of harmonious compliance with the framework of the advertising company. It is also important to choose the right makeup, clothes and accessories, they should not make a repulsive impression on customers. In the advertising campaign initially, there will be a visual contact with the hostesses, and only after that, there is a formation of interest in the advertised product.
The last argument in favor of selecting candidates
The hostess must have a personal interest in promoting the advertising product, otherwise, it will be difficult to hide the obvious indifference during the campaign. A well-constructed presentation is already a big part of the success of future sales, quality, characteristics and benefits of use will not be appreciated if you treat the advertising with care.
The hostess is important to tune in to the consumer wave, to understand the important distinction between supply and demand, to become a link in this aspect. The choice of hostesses will determine the success of the campaign, increase the image of the presented product and its further attitude to the consumer.
How to choose the right one?
It is advisable to entrust such a difficult task to a professional advertising agency, where high-class specialists can solve tasks of any complexity. The Kyiv agency Vladpromo approaches the advertising campaigns with all responsibility, carefully selecting candidates for the role of hostesses, conducting their training and testing knowledge.
Attracted exclusively slender and beautiful girls who know how to submit themselves and cause interest in the advertised product. The agency cooperates with the leading model studios of the capital, in the selection of candidates to use progressive psychological methods, bearing full responsibility for the work of each hostess.